The In and Out of SEO? The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it might answer how SEO optimization works. In fact, it used a really complex algorithm to work out which of the over 21 million pages it’s indexed on the topic of SEO would be most appropriate to present to you in hopes of best answering your question.
Search engines know that by consistently delivering you top quality, relevant results for search queries, they’ll begin gaining your trust and hopefully become the sole search engine you ever need. If you would like to find out more about how SEO works, keep reading,
What is SEO and how does SEO work?
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. once you understand how SEO works, you’ll use different tactics to extend your visibility (or how high you rank) in search results.
You can categorize SEO tactics into two buckets:
• On-page SEO: All on-page SEO strategies happen on your website.
• Off-page SEO: All off-page SEO strategies happen off your website.
Both on-page and off-page SEO aim to create your site more friendly, also as trustworthy, to users and search engines. When program crawlers see how friendly your website is to them and users, it increases the probabilities that your site will rank well for various searches. For example, say you’ve got two websites: Website A and Website B.
Website A isn’t responsive, which suggests users on tablets or smartphones will have a troublesome time navigating and using the location. Website B, however, is responsive, which suggests a far better user experience for tablet, smartphone, and desktop users.
For search engines, it’s a simple decision which website is more friendly: Website A.
Of course, how search engines work may be a bit more complicated than that. Today, search engines use over 200 various factors to get search results, which suggests tons of various elements influence your placement in search results.
Why do search engines care about SEO?
Why on earth does a search engine care if you employ them or another search engine? in any case, you’re not paying them? That’s right, you aren’t paying them…but somebody else is! therefore the answer to the present question is that they care because they create their money from advertising.
The page you’re delivered to after you enter a search query is named the search engine results page (aka SERP). The SERP presents you with what are called “organic results” also as “pay-per-click ads” (or PPC). The organic results are people who are influenced by SEO, while the PPC ads are purchased.
You cannot pay Google or any program to occupy any position within the organic results.
However, the ads on the page are how they create their money. So, the higher the results they deliver you, the more likely you and others are use that program again. The more people using the search engine, the more ads they will show and therefore the extra money they will make. Make sense?
Why care about how SEO works?
The Internet has really put the planet at our fingertips. We are usually less than a couple of clicks away from almost any information we might be trying to find. When people are trying to find information, services, products, and so on, they are going online.
Try to remember the instant you thought, “I should really search how program optimization works.” You knew exactly what to do: you bought on the web and you looked for “how SEO works.”
What did you do then?
Odds are you clicked on one among the primary few results, at least initially. If you didn’t find a site that met your expectations, you almost certainly clicked the next button and scrolled down the page until you found what you were trying to find. If your site isn’t properly optimized, it’s safe to assume you’re only showing up on the primary page for your branded search queries — although depending on the name of your business, that may not even be the case.
That means people that don’t know you exist but are trying to find someone such as you will never find you, and you’ll never even have an opportunity to inform them why you’re better than the competition.
That’s right: Without SEO, you’re giving leads away.
The good news is you’re making it very easy on your competitors who do SEO. Odds are, they’re loving you for not putting up a fight.
So, who cares how search engines deliver results? you actually should!
A technical explanation of how SEO works
So now you recognize why search engines work so hard to supply you with great results and why you ought to care, we will mention how SEO works in a little more detail.
Search engines have spiders — not the creepy kind, but the automated robot kind.
These spiders collect all types of data about your website and therefore the pages that structure your site. this enables them to simply determine when to serve a searcher a page on your site. They collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.
With over 200 ranking factors employed by Google in their algorithm, there are tons of things to think about, and actions which will be taken to undertake to optimize an internet site . There are both on-page and off-page ranking factors that determine how well your site is optimized, and thus how well it ranks.
The on-page factors are exactly what they sound like: Things that are literally on the page. This includes title tags, content, site speed, page URLs, image alt tags, internal linking, and more. Off-page factors, meanwhile, are almost entirely supported links to your site from other sites.
It’s important to keep in mind that these bots are automated computer programs and not actual humans. As you would possibly imagine, meaning they need some limitations.
They can’t access an internet site such as you or I might because they don’t actually see the web site: they crawl the code of the website. this suggests they can’t see images or videos, nor are they impressed by flashy designs or audio clips.
In fact, they can’t even comprehend content like we do!
You know how SEO works, now make it work for you! Optimizing your website for search engines isn’t an insurmountable task by any means. If you’re a little less technically inclined, you would possibly find it to be challenging, but you’ll always reach out to an internet strategist for help.
Digital Dive Marketing is an agency that has a few years of experience optimizing client websites to form them more attractive to search engines. Whether you’re fresh to SEO or want to take your optimization to the next level, we’re eager and willing to assist you out!
Get in-tuned with an SEO expert at Digital Dive Marketing today to discuss how we will optimize your website with a custom SEO plan. We can’t wait to hear from you!
