SEO Basics: DO’s and DONT’S. If you’ve got an internet site, you’ll have heard about SEO or search engine optimization. These terms are the strategies typically used help websites have better rankings on search engine Results Pages (aka SERPs), therefore making them easier to seek out through online searches. While SEO is a component of Internet Marketing, it’s relevant to just about every aspect of an internet site and has an impression on the User Experience (aka UX).
In the complex world of SEO there are many details to keep in mind at all times, and therefore the internet provides a wealth of data on the subject. Unfortunately, the ever-changing nature of SEO makes some practices become obsolete or maybe unacceptable over time. the subsequent are ten of the most important and up-to-date SEO “do’s and don’ts” to think about when acting on your online strategy:
1. DON’T put all of your keywords on one page. Instead, confirm you’re using specific, relevant keywords on each individual page. this may help prevent your own pages from competing against one another for rankings, and it’ll make it clear to look engines and visitors what each page is about.
2. DO incorporate high quality keywords that are relevant to the page. In other words, the keywords utilized in your content should relate to your page title. Search engines will check for consistency.
3. DO be sure your Metadata Description is representative of the pages content. it’s also important to incorporate keywords because they’re going to appear bolded in related searches and grab the eye of potential visitors.
4. DON’T get involved in keyword stuffing or unnatural phrasing. Keywords should be naturally incorporated into the content. If the page content doesn’t seem to make much sense to you, it’s likely that other users (as well as search engines) will feel an equivalent way.
5. DO try to have other websites linking to yours, but don’t link back to them! Google doesn’t like link exchanges. they need to ascertain that websites earn links because the content is effective to searchers, not because the webmaster includes a link trading network.
6. DO have presence on relevant social media. It’s important to have profiles updated, have interactions with other users, and periodically post new content. Social media may be a powerful business tool when used wisely.
7. DO create and verify a Google My Business page for your business. Google My Business isn’t ‘just another social network’. This one is by Google, and that they have publicly stated that if you’re not on it, then you’re on your path to irrelevancy when it involves organic search rankings.
8. DON’T ignore negative reviews. albeit they appear old or untrue to you, it is vital to reply to each comment, whether it’s negative or positive. Searchers don’t know the context, but they’re going to see how you handle both satisfied and unsatisfied customers.
9. DON’T panic if your keyword rankings drop suddenly. there’s always an evidence for any variation in rankings, which may be as simple as Google testing an algorithm update.
10. DON’T make any major changes without consulting an SEO expert and avoid making any assumptions. Allow an SEO expert to assist you define and maintain a robust SEO strategy to assist your website’s overall performance.
These SEO Basics: DO’s and DONT’S are a useful shortlist of guidelines for SEO reviews. Google’s ranking algorithm incorporates over 200 factors, but these guidelines will assist you keep the basics covered. Contact us to help!