Any business’s lifeblood is its sales. The foundation of any business’s success is selling its product. Profits are driven by sales. Sales are the key to business growth. Sales are the key to customer satisfaction and customer relationships. That’s where marketing comes into effect!
Marketing is therefore an essential function of any business, large or small, regardless of its size. Every year, businesses spend billions marketing their products to their target market. Advertising can take the form of billboards, television ads, radio ads, newspaper ads, sales promotion techniques, or public relations.
Every business must consider how to maximize their marketing budget. It is crucial that the costs outweigh the benefits. Every marketing manager has to determine the most profitable marketing media for their company.
Imagine a world beyond your own ‘world’
The internet and mobile technology have made it possible to live in a globalized market. Every business owner must ask the urgent question, “How can I maximize the globalized market for my business?” However there is first another question that must be answered ‘How do I market my company in a globalized economy?’
According to Statistics Portal, there were 4,087,000,000 internet users worldwide as of April 2018. Similar to that, there are 3,297,000,000 users of social media. Over 50% of the global population is active on the internet.
Traditional advertising is limited in its reach to people living within your area. Your advertisement may not reach as many people as your state or neighboring countries, even if your company is large.
The internet has opened up new possibilities for defining your ‘target market. Your target market doesn’t have to be limited to your local area. Your target market may be anywhere in the world, as globalization has made it possible to reach all corners of the economy. An online platform can be used by a company to market their products and services to worldwide customers.
This is especially true for those who sell services. An American writer can write for a South African magazine, while an accountant with knowledge of International Financial Reporting Standards (and accounting packages) can prospect clients in Australia. Graphic designers in France are able to design banners and flyers for clients in Ghana. Prospecting Spanish clients can be done by a British relationship expert or self-development specialist. These opportunities are available in a globalized market where language is not a barrier.
The first step
It is clear that a globalized market offers business owners and marketers unique opportunities to increase their reach. The internet opens up vast opportunities for businesses to expand and industrialize in a globalized market. Your target market can be anywhere in the world. Your goods and services may be just a click away from any customer if you do it right.
Search engines like Google and Yahoo! are used by millions of people to search for information and products to buy. You can position yourself to reap the rewards.
A website is essential for any serious business operating in the globalized economy. A website is the first step to gaining business success online. You can find competitive pricing on reputable freelancing sites or individual designers who have placed their services online in a globalized market like us here at Digital Dive Marketing.
A business website is one of the best things you can do.
1. It allows potential customers and existing customers to access vital information about your company and products 24 hours per day with a click of a finger. Your website is an alternative to answering thousands of phone calls per day. It provides basic information that you need.
2. It makes your products and services available to a globalized market, 24 hours a days and seven days per week
3. This is a great opportunity to get indexed by Google, and to make your site a destination for relevant Google search results for your product or similar products.
4. This allows you to explain your products and services in detail without having to use a newspaper page or radio time.
5. A website is a great way to show your business as a serious business person in the 21st century.
Many people around the globe rely on the internet for their products and services. These opportunities are worth taking advantage of.
It is not enough to have a website. It is only one step in a long series of steps that can be the most successful marketing strategy in a globalized economy.
