LinkedIn is an incredibly powerful platform and one that ought to represent a continuing stream of leads if managed correctly. LinkedIn lead generation campaigns are valuable for businesses in virtually every sector and, particularly, B2B businesses. LinkedIn Management Campaigns has become some companies’ most precious source of leads and is a service we deliver for a variety of clients.
LinkedIn Management Campaigns
LinkedIn Management campaigns work for all types of companies because members of their audience spend quality time on the platform. In addition as being an efficient content platform, LinkedIn enables users to seek out and get in touch with very specific individuals; individuals at companies (and who are in roles) that you simply should want to speak with.
Effective LinkedIn Management Campaigns is separated into six stages:
1. LinkedIn Profile optimization
Remember that your LinkedIn profile acts both as your online CV and will be the first impression you’re conveying to potential contacts. Three basic rules are:
-Make sure you’ve got a high quality, professional headshot
-Write a captivating summary, clearly demonstrating your passion and expertise
-Make sure your previous role relates to your existing role (or the one you’d wish to have!).
For any LinkedIn campaign, getting your profile perfect will be the best place to begin. You should also explore these six great LinkedIn profile tips.
2. Advanced, targeted search
This is the more complex and time-consuming bit. You’ve identified what someone in your audience seems like and you would like to seek out them. Here’s where LinkedIn’s advanced searches are available. The results of those searches will draw up an inventory of potential prospects. for instance, if you recognize the work title of the person typically responsible of employing companies like yours, look for them!
Looking for support on LinkedIn? Contact us!.
3. First approaches
Carefully crafted first approaches are your key to a successful lead generation campaign. Whether your first approach also requests to ‘link in’ with a contact or not, you’re trying to find a response. Achieving a robust conversion rate relies on effective searches and tactful, well-worded approaches.
This is the part most of the people skip:
4. Further approaches
The majority of individuals contacted first time round will do nothing. they’re going to not respond (positively or negatively) or accept your invitation, but some will. Those that do go straight to part those who don’t have to be approached again. Some won’t have seen your approach, wanted contacts might get a lot of approaches, some will think you’re a spambot. A second and third approach demonstrates a) you’re not abandoning easily, b) you actually may need something for them and c) that you’re not spam. it’ll also act as a reminder to the approached.
5. Deliver the decision to action
There should be a transparent plan in place on what the call to action for responders is. It can be to send them a brochure or arrange a call – now they’re a lead and that they should enter your sales pipeline.
This is where we tend to pass on over a potential lead our clients. We do the specialist LinkedIn work to really find and qualify prospects and hand them over to you to try to do the remainder.
And the really important bit:
6. Record your success and actions
Whether you employ a CRM or sales system or simply an Excel spreadsheet, it’s vital that you simply keep tabs on what you’ve done, once you did it and the way your approaches have panned out. Managing all this on LinkedIn isn’t ideal and your results are much easier to analyze on a spreadsheet, especially when it involves scheduling follow ups and therefore the other sales processes you’ll have.
You might consider outsourcing LinkedIn Management Campaigns if:
You’re not familiar the platform
You lack the time to run a concerted lead-generation campaign
You don’t have the expertise to seek out potential leads
You know those important decision makers that you simply have to connect with use LinkedIn
However you proceed together with your LinkedIn management, like all social media activity, it’s imperative to spot clear goals and measure your activity and success rates. Without this data, it’s incredibly difficult to work out how useful your activity is and the way you would possibly improve it. This is often precisely why point 6, above, is so crucial to the method. We have had some fantastic success managing LinkedIn campaigns for several businesses, so we’d like to hear from you. Contact us today!