Running your own business takes more than producing a product and making sales. When it comes down to it, there are multiple parts to starting your own company that most people don’t even consider. Following through on delivery, managing a daily schedule, and communicating with all necessary departments and clients are just a few that come to mind. While these are all incredibly important, these hidden tasks can often be the most mechanical and time-consuming part of your day. In fact, tedious administrative tasks take up nearly 70% of the time spent by human resources.
It doesn’t have to be this way, though. By automating key parts of your business, you can save your company an impressive amount of time, money, and resources. In fact, just by automating social posts and ads, you could save over six hours per week! Any organization, whether you have 10 or 10,000 employees, would find it hard to pass up on such an impressive deal. As I’m sure you are aware, time is money. And it is time for you to stop wasting time manually completing tasks that computers could finish instantaneously.
With that being said, let’s get into the details of how you can start using the technology of automation to improve your company today.
Areas to Automate
When you begin to look into automating your business, you will be met with dozens of companies and software promising that they can do it all for you. Chances are, though, that these organizations will take your money to automate parts of your business that honestly do not need it. For B2B sales, there are three key aspects of your business that could use automation: marketing, sales, and delivery.
Automating your marketing will not only save you and your company time and money, but it will also improve conversion rates and visibility. This may be why more than half of B2B companies have adopted the technology and why the market continues to grow by 30% each year in the United States. Sooner rather than later, automation software will be one of the key principles in marketing 101. Automated marketing can aid with:
- Lead Generation: 57% of companies who took advantage of marketing automation found both improved quality and quantity of leads.
- Targeted Email Campaigns: Automated emails have a 70.5% higher open rate and a 152% click-through rate than generic email newsletters.
- Mapping Customer Journey: Companies that mapped their customer journey saw a 54% greater return on their marketing investments.
- And more!
While on the surface you may think it unusual for us to include sales in this list, there are parts of the process that can become easier, faster, cheaper, and more effective. At the end of the day, though, there are parts of the sale process take time, is expensive, and is extremely labor intensive. By cutting down on outreach time or launch campaigns, you’ll company will save an ample amount of time.
The success found in this area is actually how many companies base the usefulness of their automation system. With the right type of sales automation, your business can expect an average of 47% increase in sales revenue, a 14.5% increase in sales productivity, and a 77% increase in conversions.
The last–but definitely not least–important area to focus on your business automation is delivery. Shipping your products is one area that can function almost entirely with technology. Chances are, you are currently wasting a handful of hours every day on processes technology could do instantly. Automated systems are more efficient at tracking delivery processes, speeding up the e-doc signing and creation process, delivering products faster.
This not only saves you time to interact personally with customers where they need it, but also makes the entire process of ordering from your company easier and more enjoyable. Instead of constantly checking in on that one document or making sure that one package arrived at the right location, your team can follow up on your new and improved leads and get started on becoming one of the top companies in your industry.
Your Next Step to Success
While this all may sound great and exciting, we understand that starting on your automation journey can be intimidating. There are so many available options that require an arm and a leg for their services. In order to get to that four-hour workweek, you will have to start working with the experts. At Digital Dive Marketing, all of your automation needs, including contacting target on your behalf, populating appointments onto your calendar, and more. All they have to do is take the call!
In business, there is nothing more valuable than time–and we all know that time equals money. We know you have what it takes to be successful. all it takes is the right steps. To start climbing that ladder of success and reach your full potential, contact the automation professionals Digital Dive Marketing today.