Google: Your best friend if you know how to use it!. Google rules the planet. You don’t need to be knowledgeable marketer to see: Google is everywhere — Android, Google Drive, Gmail, YouTube, Google Maps, then much more — and folks embrace it. And then there’s also, of course, Google Search: over 90 percent market share, 5.5 billion Google searches per day, or 63,000 search queries per second as you’re reading this. This means tons of potential customers. As a result, the foremost common and important sort of PPC advertising in Google Ads is running ads on Google’s Search Network allowing your ads to seem within the Google search results. According to Google, advertisers, on the average make $2 for each $1 spent. So, expect to double your investment on the Search Network. The bottom line is: Google Ads is and can be one among the simplest and fastest ways to get ahead of your competition, build brand awareness, drive traffic to your website, and grow your business. Don’t miss your chance.
Tip 1: Size matters. Or does it?
Here’s a touch secret: Many advertisers believe that it’s the scale of the budget that matters most. Let me tell you, that’s a blatant misconception of how you actually succeed with Google Ads. Even though your campaign budget is vital , the key factor determining the success of your ads is your website quality. Simply put, your ads are only nearly as good as your website. Don’t fall under the trap of launching your ad campaigns before taking a radical check up on your website first and trying to enhance it. Make sure you’ve got a web presence with high-value content, a robust organic approach, also as an aesthetically pleasing and informative structure. Have you adjusted your site for mobile use? No? Well, you ought to since nearly 52 percent of all internet traffic comes from mobile devices. If you aren’t focused on mobile optimization, you’ll find yourself missing out on conversion opportunities.
If the right correlation is formed between the users’ search queries and your landing page quality, customers’ expectations are met, your ad position receives a lift , and you pay less for a click. Ka-ching! Conversely, a poor performing landing page results in negative user experience. Is your content confusing? There’s nothing worse than reading poorly written content, either the sort crammed with grammatical errors or the type that’s too complex to grasp. Not only will you lose valuable customer conversions, but Google will show your ads less frequently, which also translates into spending extra money for every click. To give your website a pleasant brush-up, we’ve to show to what’s most important: Your customers.
Tip 2: It’s the customer!
Traffic is good? Yeah, but as long as it’s the proper traffic… and this relies on your customers. Many folks have wasted countless hours researching keywords that haven’t actualized into conversions. What’s the point? It’s frustrating, right? That’s why we specialise in the customer! In short, you would like to get a crystal clear picture of your customer(s) to deeply understand their pain points and what they search for after they look for answers. A crystal clear picture covers demographic details including age, gender, education, ethnicity, education, and income, but also psychographic details like values, attitudes, personality, opinions, and beliefs. Knowing these points is that the key to actually improving your site, selecting the most effective keywords, and getting the proper traffic. You can only achieve Google Ads when your keywords reflect your website content and match the terms your potential customers use to seek out your products or services.
Once you’ve explored the depths of your customer base, use a keyword research tool to get the foremost popular keywords in your industry, and find inspiration for “long-tail keywords,” or, longer and more specific keyword phrases. Did you recognize that long-tail keywords account for 70 percent of all web searches? Not only are they important for paid advertising, they’re the Holy Grail of SEO (Search Engine Optimization). You get it: long-tail keywords have lower search volumes, which results in lower cost-per-clicks (CPCs). Yay! This means you’ll reach your ideal audience while spending less of your precious marketing budget. But, did you recognize that a lot of PPC marketers actually overlook long-tail keywords? Don’t be one among them. If you manage to align your keywords together with your customers’ needs, you’ll rest assured that your visitors won’t hit the “back” button… because they’re exactly where they’re alleged to be.
Tip 3: No hocus-pocus — just focus
Your website guarantees a pleasing user experience — Check.
You understand your customers — Check.
Your keywords are in line together with your customers’ search queries — Check.
Great job! Now, let’s fast forward in time…
You have launched your Google Ad campaigns, but you’re too smart to believe that this is often the end of the story. It’s important to research your keyword list and pause or delete low search volume keywords. Why would you retain keywords that aren’t performing well? It’s a waste of some time and budget. If keywords aren’t getting to drive any traffic for you, there’s no reason to keep them around. So, if you’ve got keywords that are rotting away in your account with no impressions for several weeks, then pause or delete them. Direct your concentration on the keywords that are literally generating awareness, clicks, and conversions.
How are you able to identify your best performing keywords?
Identifying your best-performing keywords means determining ad impressions and click-through-rates (CTR). According to a recent study, the typical CTR for Google Ads was 1.91 percent. That seems low, and it is. Imagine, for each 100 times your ad is shown, only 2 people click. So, as a best practice, draw a bead on a CTR of 4-5 percent. To find your account’s best performing keywords, you’ll first want to use a broad enough date range to realize a real understanding of performance. for many accounts, 30 days will work just fine. Next, you’ll want to filter your Google Ads account supported the subsequent parameters:
Tip 4: The neverending bidding story
If you’re a small-to-medium sized business owner using Google Ads, you would possibly end up limited by time to actively work on your ad campaigns. From ad text and landing page optimization to keyword research and development, Google Ads is rife with timesucks. And, let’s not ditch bid management to get the proper bids for the proper keywords every single time. Whoa! It’s a whole job in itself. But, you’ve got a business to run, many other tasks to complete… oh dear, then there’s also family and friends.
No need to panic. I promised I’d show you ways to achieve Google Ads and luxuriate in life more. What you would like are some time-saving tips. I mean, you simply have 24-hours during a day — use them wisely. Optimizing campaigns while saving money on PPC means the difference between success and failure, and is vital for any advertiser, whether experienced or novice. When it involves bid management, traditional PPC experts are hands-on, favoring manual adjustments over automated bidding options. However, once you have limited hours within the day, automated bidding can prevent a big amount of your time and improve your advertising results. The reason: automated bidding strategies eliminate the necessity to manually make bid adjustments at the keyword level, which may be a huge timesaver.
By integrating advanced technology into your PPC campaigns, you’ll leverage the strengths of your business to garner more conversions and increase your reach. But, if this seems a touch overwhelming, don’t worry — you are doing have options. Using services, like Google Ads by Constant Contact to automate your ads may be a excellent spot to start out , especially if you aren’t sure where to start .
Let’s recap.
The best way to confirm you’re outsmarting your competition using Google Ads is to optimize your website, understand your customers, identify your best performing keywords, and to automate your bidding.Most importantly, as a business owner, your time is restricted and must not be wasted. If you would like to understand your business potential using Google advertising, contact us!
