Advertising is the lifeblood of a successful, long-lasting business. But with so many different platforms to choose from, it can be hard to know where to invest your marketing efforts. Facebook has quickly become one of the popular advertising hotspots, with over three million businesses actively advertising.
With so many people fighting for the same advertising space, is it really the place for your business? The short answer is yes, but in order to turn a profit your business will need some assistance.
To put it frankly, the extra time and effort spent on making top-notch Facebook ads can increase your company’s sales tenfold. In fact, nearly 75% of high-income earners and 86% of all United States marketers use Facebook advertising. Part of this popularity can be attributed to the insanely large number of people using the platform. There are nearly 3 billion people using Facebook each month, and 1.7 billion people log onto Facebook every day. These statistics make it the third most visited website (after Google and YouTube).
Don’t be mistaken, though. These users are not just mindlessly scrolling through their feed. They are actively looking for information and impressive deals on their favorite products. Nearly 40% of users will follow a Facebook age in order to receive a special offer and 57% say that social media influences their shopping. That’s a wide population seeing your ad and being interested in what you have to offer.
The most useful and unique aspect of Facebook, however, is its ability to target your desired audience with insane precision. By using Facebook Audiences, you can target people who live in a specific area, who fit into a certain demographic, or who are interested in products similar to yours. In other words, you can say goodbye to throwing ads out into the endless void of the internet and instead focus on individuals who are much more likely to buy your product. Now that’s smart.
All in all, Facebook advertising for B2B marketing has proven to be a success. That is clear by the overwhelming popularity and constantly increasing prices of ad space. To make sure you are spending your money as wisely as possible, though, you will need an air-tight marketing plan.
5 Keys to Facebook Advertising Success
1. Use Your Facebook Audience Tool
It’s no secret that different audiences will respond to different ads. Therefore, it would be a mistake to send the same ad out to all targets. Instead, take advantage of the Facebook Audience tool and send ads that will have an impact on your audience, and then remarket, remarket, remarket with what works.
2. Have a Clear Call To Action
When creating your advertisements, be sure that you have a clear understanding of what you are trying to accomplish. Are you hoping to increase engagement, traffic, or installs? Or are you more focused on brand awareness and store traffic? Once you have this in mind, state it clearly in your ad. “Buy now and save 10%,” “Visit our website for exclusive discounts,” “Read more on our blog,” etc.
3. Give Them a Deal
Nothing secures customers like exclusive offers. Successful Facebook ads typically contain sale buzzwords, such as “promo code,” “free,” “act fast,” or something along those lines. You want to create a sense of urgency and give the sense that customers would miss out on something great if they don’t act immediately.
4. Use the Right Image
Your Facebook ad cannot just be words, simple as that. Instead, make sure you have an eye-catching image or video. The most successful ads typically include bright colors and friendly faces, but is still ultimately relevant to your company. If it is necessary for words to be on the image, make sure to run it through Facebook’s ad check, which will tell you if the words are overrunning the photos.
5. Track Your Success
The most important step of creating successful Facebook ads is to constantly check what you are doing that is working and what is not and then get back to the drawing board. Facebook advertising is not one creation that works forever. It takes constant vigilance and creativity in order for it to be successful.
Meet Digital Dive Marketing
At the end of the day, it can be extremely tasking to stay up to date with your Facebook ads in addition to your everyday business needs. That’s why we recommend teaming up with someone who can do it for you.
At Digital Dive Marketing, we help out clients put together a winning offers, create landing pages, and create sales funnels (Don’t know what that is? We’ve got you covered). Our team takes care of everything from generating audiences to campaign creation–and it only takes one to two weeks!