Social media management involves the creation, publication, and analysis of content that you post to social media platforms such as Facebook, Instagram, or Twitter. It also includes engaging with other users. Social media management can be simplified with both paid and free tools. Professional social media management services like us take care of all of this!
Likes, Comments, Retweets, etc.: Individual engagement metrics like a Share or a Retweet add up. In a Twitter report, you’ll see a total number of engagements per post or profile. Post engagement rate: The number of engagements divided by impressions or reach. A high rate means the people who see the post find it interesting. Account mentions: Organic mentions, like @mentions that aren’t part of a reply, or tagging a brand in an Instagram story without prompting, indicate good brand awareness.
Impressions are how many times a post shows up in someone’s timeline Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts)
Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network. Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.