Your Social Media Taken Care Of
Think about it…
Do you know what your content strategy is?
The metrics that define success
Likes, Comments, Retweets, etc.: Individual engagement metrics like a Share or a Retweet add up. In a Twitter report, you’ll see a total number of engagements per post or profile. Post engagement rate: The number of engagements divided by impressions or reach. A high rate means the people who see the post find it interesting. Account mentions: Organic mentions, like @mentions that aren’t part of a reply, or tagging a brand in an Instagram story without prompting, indicate good brand awareness.
Impressions are how many times a post shows up in someone’s timeline Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts)
ROI: Referrals & Conversions
Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network. Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.