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Content Management
Your Social Media Taken Care Of
Think about it…
Do you know what your content strategy is?
What are you trying to accomplish?
Who are you trying to reach?
What type of content will you publish?
How will your content support the brand?
How will your content be differentiated?
How will you promote your content?
The metrics that define success
Engagement
Likes, Comments, Retweets, etc.: Individual engagement metrics like a Share or a Retweet add up. In a Twitter report, you’ll see a total number of engagements per post or profile. Post engagement rate: The number of engagements divided by impressions or reach. A high rate means the people who see the post find it interesting. Account mentions: Organic mentions, like @mentions that aren’t part of a reply, or tagging a brand in an Instagram story without prompting, indicate good brand awareness.
Awareness
Impressions are how many times a post shows up in someone’s timeline Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts)
ROI: Referrals & Conversions
Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network. Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.
Ready to get started?
Package Pricing
Content Calendar, Digital Assets, Analytics/Reporting
