Content Management

Your Social Media Taken Care Of

Social media management involves the creation, publication, and analysis of content that you post to social media platforms such as Facebook, Instagram, or Twitter. It also includes engaging with other users. Social media management can be simplified with both paid and free tools. Professional social media management services like us take care of all of this!

Connections Monthly
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Message Delivery
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Average Engagement

Do you know what your content stratgy is?

  1. What are you trying to accomplish?
  2. Who are you trying to reach?
  3. What type of content will you publish?
  4. How will your content support the brand?
  5. How will your content be differentiated?
  6. How will you promote and amplify your content?
Posting on Social Media

The metrics that define success

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Engagement

Likes, Comments, Retweets, etc.: Individual engagement metrics like a Share or a Retweet add up. In a Twitter report, you’ll see a total number of engagements per post or profile. Post engagement rate: The number of engagements divided by impressions or reach. A high rate means the people who see the post find it interesting. Account mentions: Organic mentions, like @mentions that aren’t part of a reply, or tagging a brand in an Instagram story without prompting, indicate good brand awareness.

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Awareness

Impressions are how many times a post shows up in someone’s timeline Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts)

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ROI: Referrals & conversions

Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network. Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.

Ready to take a digital dive?

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