How to Define Your Brand Voice
While the most obvious elements of a brand, such as packaging and logos of companies, are simple to design and create, other aspects like voice and tone can be more difficult to define and get right. What is a brand? It is the feelings people associate with your company. It includes their feelings and thoughts when they […]
Digital Marketing Agency: What Makes Them Effective?
Digital Marketing Agency: What Makes Them Effective? Digital marketing agencies play an important role in helping businesses and individuals make their online presence. It would be very difficult for businesses to reach their full potential without digital marketing. It takes time for brands to grow. To establish their presence in an industry, they need marketing and advertising. […]
The In and Out of SEO
The In and Out of SEO? The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it might answer how SEO optimization works. In fact, it used a really complex algorithm to work out which of the over 21 million pages it’s indexed on the topic […]
Google: Your best friend if you know how to use it!
Google: Your best friend if you know how to use it!. Google rules the planet. You don’t need to be knowledgeable marketer to see: Google is everywhere — Android, Google Drive, Gmail, YouTube, Google Maps, then much more — and folks embrace it. And then there’s also, of course, Google Search: over 90 percent market […]
Facebook Ads: How to be effective
Facebook Ads? While almost every social-networking platform now has its personal fully integrated advertising system, Facebook still reigns ultimate in terms of features, insights and audience. As a business, that means Facebook is that the ideal place to start out. But unfortunately, simply because Facebook may be a great platform for advertising doesn’t mean all […]
