Why Are Companies Changing Towards Digital Marketing? Organizations are adapting to digital marketing as it advances. They add web parts to physical stores and consolidate different digital marketing techniques to make their online presence more effective. Digital marketing allows organizations to market their products and services because most consumers use their smartphones to purchase any product […]
Increasing your brand can be challenging. You want to take the time to grow it the right way because brand awareness can drive new leads, especially in B2B markets, and turn them into customers. A brand is a very worthwhile investment but has an evolution process that involves more facets than just products and services. […]
Websites are today’s version of the front windows businesses use to attract customers. People would walk by these display windows and determine whether or not they wanted to shop. Well, today’s window shopping is a simple Google search. You’ve probably visited an antiquated or difficult-to-navigate site and thought, “Get with the times!” Now, think about […]
Why are people afraid of SEO? People search the internet for products and services daily. It is obvious that you need a website and that it takes some work to get it on the search engines. You decide to invest time and effort, or outsource the work, and create a website that will help you market […]
LinkedIn is synonymous for interpersonal business connections. My LinkedIn homepage is mostly filled with “Harry is now linked to Sally”, “John is now associated to David”, etc. A small percentage of LinkedIn members use the tools beyond just starting connections. More businesspeople should start writing articles, answering questions, posting comments on others’ posts, and (gasp!) even asking […]
While the most obvious elements of a brand, such as packaging and logos of companies, are simple to design and create, other aspects like voice and tone can be more difficult to define and get right. What is a brand? It is the feelings people associate with your company. It includes their feelings and thoughts when they […]
Businesses are increasingly turning to the Social Media Manager for help with their online marketing. It is well-known the positive impact that social media marketing has on businesses and the benefits it brings. It’s not surprising that many business owners are unable to manage their social media marketing on their own. Social media managers do […]
The right marketing plan can make your business or break it ( I know, I’ve done it both). These are my top four recommendations for delegating marketing funds in 2022. 4 Budget Tips for Business Marketing in 2022 #1: Decide Your Budget First, do you have marketing budget? Set one immediately if you don’t have one. If you don’t have the […]
Improving your content can grow your email list, because it gives more opportunities for your audience to sign up. Plus, you will be giving them a reason to sign up by delivering excellent content that’s targeted toward their needs. Add Multiple CTAs Don’t just put a box on the right side-bar asking for people to […]
Organic traffic is still one of the most valuable and stable sources of leads for businesses, despite the constantly changing nature of search engine algorithms. Milestone published research showing that 69% of all digital traffic was generated by search engines. This includes both generic and local results. It is important to look ahead to 2022 and recognize […]