Social media has seen a surge in activity and the social media trends for 2021 have changed since the COVID pandemic. It’s thrilling, but also overwhelming. These shifts can have a significant impact on your business, and you need to understand how to capitalize on them for a better marketing strategy.
We’re going to take a look at the digital world in order to help you understand social media trends and potential opportunities for 2022. Let’s get to it!
Live Streaming is a great way to make connections
For personal and professional reasons, humans need to be connected. Technology is happy to bridge the gap when they are unable to do so face-to-face. This pandemic has been aided by social media trends. In 2022, live streaming will play an important role. It was a very popular medium in 2021.
As they seek to satisfy their desire for social interaction and engagement, people have grown accustomed to watching live streams and learning. One of our top tips is based on 2022 social media trends.
Live on social media at minimum once per week Include a call-to-action at the end that offers something of value to your audience.
Give away something for free
List building is one of the best outcomes of social media presence. You can post to social media and use your call-to-action to build your audience. This is possible with the help of free offers. Selling something of value doesn’t necessarily mean making a sale. Your list is your goldmine of potential customers and sales.
To get something they are interested in, people will trade their contact information. Some people don’t have time to read all of your blog posts. Some prospects may be interested in a summary of blog articles or access to a page hidden on your website that contains summaries of the most important blog posts.
You might also be eligible for the following freebies:
- Slides from conference accessible
- Tutorials and guides in-depth
- Behind-the scenes glimpses
- Get free reports
Use video to showcase your brand personality
It’s good news! You still have plenty of time to grow your online presence, build loyalty, and attract an audience with videos. Before you start to say “Really?” Isn’t YouTube saturated? Think again.
Yes, it’s true. YouTube is still the most popular channel for video and has seen an exponential growth. Branding through personality-driven content is possible. Your unique personality-how you communicate with your audience-differentiates you and helps you stand out. Be authentic, be yourself, and have some fun. Videos can help you find and grow your tribe.
Don’t stop at YouTube. You can also create your own niche on other video platforms. Here are some ideas to get you started.
- IGTV
- Instagram Reels
- Twitter Fleets – NEW for 2022
- TikTok
- Snapchat
Carousels will help you stand out on LinkedIn and Instagram
Let’s keep rolling into 2022 social media marketing trends with engaging, motion-focused content ideas. You don’t have to settle for boring LinkedIn posts. Why not make it more dynamic with carousels! That’s right! Slide shows can be created and published! These slide shows will help you stand out from the crowd of text-based LinkedIn posts, and increase awareness for your company’s page.
You can publish carousel posts free of charge, not to be confused with LinkedIn ads. These posts attract attention and generate interest through eye-catching, dynamic visual displays which take up more space in a feed. Make sure you include a call to action at end of your post!
Instagram users also get huge benefits from using carousels on their feed. If the user doesn’t like the first image and scrolls away, the second image will display on their feed. This gives you another chance to get engagement.
Ideas for Content to share in LinkedIn Carousel Posts
- Statistics, infographics and numbers
- Frameworks and step by-step instructions
- Practical business lessons and tips
- Slides and content for conferences
- Snippets taken from your blog/listicle post
Emails and E-news are still tried and true methods
When you publish something new, let your audience know: “This blog goes viral right now!” Emails and e-news remain great ways to get attention for blog posts and articles. Keep growing your list! Use social media to showcase the content that your audience is looking for.
Use creative calls to actions (CTAs), which encourage prospects to give their contact information to receive tips, how to instructions, entertainment, and other benefits to gain permission-based subscriber lists opt-ins.
It can be difficult to figure out how to make the most of social media trends that are emerging. These social media trends are important for business, but they’re not the same thing as knowing how to use them in your strategy.
Let’s look at some ways that social media marketing can be used to promote your business.
Use of Links vs. audio-visual content
Use video, audio, and images whenever possible to grab attention on social media platforms. Social media channels want to keep people engaged with their campaigns and make them more influential.
You want them to go to your content. Sign up to receive your giveaways and more. Here are some social media trends for 2022: Use the first comment below your post to share your link!
Social Media Comments: Engage with Your Tribe
You should respond promptly to any comments made on your social media posts. It makes sense to keep people engaged if they take the time to interact with you via social media. This is what matters!
Do not allow comments to go unanswered on your posts. If you let prospects go without responding, you could lose their attention. Engaging with prospects will encourage future relationships that lead to trust, respect, and sales.
It all comes down to timing
Traffic to your social media posts depends on how long you wait before posting the content. To increase traffic flow to your live stream, tag people and spread the word. You should conduct a live stream on the same day and time each week. This will allow your audience to schedule the stream into their daily lives.
Do you offer a live stream that is unique? You can spread the word through multiple channels. Your event details should be posted ahead of time via email, e-newsletters and posts. Make sure you make connections with people who will support your efforts and encourage them to spread the word.
The Power of Social Media Comments and Bookmarks
Curating useful content is one of your responsibilities towards your audience. Your audience, regardless of industry, looks to you for advice, expertise, or resources. It’s impossible to create everything, so it is important to find reliable sources of content to share. Social bookmarking websites allow you to do exactly that!
As social media platforms explore the possibility of removing likes (e.g. Facebook, Instagram), users will need to find other ways of expressing their approval of posts they enjoy or find helpful.
Instagram is a visual-centric social media trend that has grown in popularity and influence in marketing. Encourage people to save Instagram posts instead of “liking” them. This will increase brand awareness. Include a call-to-action in the image and text. Simple “Bookmark it!” This could be your ticket.
What other ways can you and your company benefit from these savings?
7 Social Media Bookmarks
- You can save and organize the resources that you need to be able to concentrate on later.
- You can share resources with your audience or team.
- For easier searchability and referencing, tag (label) your content.
- Backlinks can be created from social media bookmarks.
- Increase traffic to your site. People find and click content that others have saved to bookmarking sites.
- Encourage others to mention you (bookmark articles that refer you and/or your content).
- SEO is a great way to get the most out of your website. Search engines frequently bring up bookmarks within their search results.
Ask questions to encourage engagement on social media posts
Do you want to encourage social media engagement and discussion? Remember the power of asking questions to open up communication. Make it entertaining. You might ask provocative questions that encourage people to share their opinions. A vague “yes/no” question like “Agree?” It doesn’t stimulate discussion.
Examples of Discussion-Encouraging Questions
- I’m curious. Are you able to tell us about your experiences with _____ (Insert the blank.)
- What have you gained from ____________? (Fill in your blank.)
- When was the last time that you ______? (Insert the blank.)
- Which is your favorite memory from ________? (Fill in all the blanks.)
- Are you convinced that there is a chance that _____? How did you arrive at that conclusion? (Fill in all the blanks.)
Ego Bait
Yes, that is a loaded term. Think about it. Industry leaders and influencers enjoy the spotlight. They wouldn’t be considered influencers if they didn’t. Tag one or more influencers and ask them for sharing.
Social Media Commerce
In consumer shopping decisions, social media is becoming more important. Some platforms have taken advantage of this trend and introduced shopping carts. Customers can search for and purchase your products and services from any social media platform.
Social media platforms want their users to be on them as long as they can. You are free to use the tools that they provide. You and the platform both win.
Humanized Brands – The Power of Authenticity
Lastly, you might have noticed this growing trend. Transparency and authenticity are important in relationships. This ideal is now spreading to the brand they support.
According to the experts, social media marketing trends for 2022 are based on the belief that your audience wants information about you and your values. Customers are more likely to favor businesses that support socially conscious themes.
Let your light shine by allowing yourself to be present. Tell your story. You are the person you are and there are people out there who will support you and your company.
Stop Stressing! Let us help you manage your social media. Contact us today!
