5 Key Ingredients For A Good Business Website? Online competition is fierce and there are many websites. There are both good and bad business websites when it comes to selling and buying services online. No matter what industry you are in, there are key ingredients that every business website must have to grab attention, draw people deeper into the site, and eventually, get them to the checkout page or contact you for services.
1. Lead Capture
Every website that is a good business website has a lead capture box. This encourages people to enter their email address. Because the vast majority people who visit your website won’t buy from you after their first visit, and many of them will never return to your site again, this is important. You must be able to keep in touch with them even after they leave your website. In exchange for their email address, you can offer something of value to them. You can then email them whenever and wherever you like.
2. Quality Content
It is vital to create high-quality content that visitors will enjoy reading. No matter what industry you are in, content is the key ingredient of any business website. Use bullet points and subheadings to make your written content more readable.
3. Social Sharing Buttons
Social media is a powerful tool for marketing. Social media’s success is based on the fact that people like sharing things. It is crucial for online business owners to create content people want to share. Make it easy for website visitors to share your content by using buttons that are easily visible and simple to use.
4. Simple Navigation
Your readers will be turned off if your navigation is complicated. Your visitors will find it easy to navigate your website and find the information they need. Include a “Contact Us” link in your main navigation bar. This will make it easy to contact you and your customers.
5. Responsive Design
Your website’s responsive design automatically adjusts its layout and format for viewing on a smartphone or tablet. People who visit your website via tablet or smartphone will not be able to read your content and navigate around it. They will leave your site and never return.
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