5 Ineffective Website Design Techniques
It is both an art and a science to design a website. It takes artistic effort, visualization from the user’s point of view, and technical skills to transform the visual design into tangible creativity. It is a terrible thing for any company to take a website from another company and make it their own. If this happens, it can lead to inadequacies in web design. This doesn’t meet the user experience requirement. These websites are not eligible for SEO valuations. This results in low traffic and low site rankings in search engine rankings. Some web design techniques should be avoided, or selected with objective analysis. They could be damaging website design or decreasing SEO valuation. Below are 5 Ineffective Website Design Techniques:
1. Use tables in website layout
A web page layout that uses tables can be complicated because most layout tables have a lot of attributes like colspan, rowspan, and nested tables. While designing tables is easy, maintaining them can be difficult. Screen readers often find it hard to understand tables because they have to read them in the order displayed in HTML. Additionally, the layout of a table can be confusing if it is read from top to bottom and left to right. The problem is made worse when the table is nestled. HTML 5. recommends avoiding tables in page layout, while HTML 4.01 prohibits it. When CSS is used, presentation is kept separate from HTML. This makes it a lot easier to maintain tables in CSS. The flexibility of the page can be affected by tables. This could impact SEO. For the same design, nested tables can take longer to load than CSS.
2. Infinite Scrolling
Scrolling is a popular design that is used on many websites, especially e-commerce sites. However, it is not suitable for all websites. This technique is best used for specific purposes. It can be useful if the website’s goal is to continuously stream content and the content structure is not too complex. It can be frustrating for users if they are trying to find a particular task or to compare options.
Users find group content more engaging when they are completing a specific task. Scrolling through a page at a constant speed can make the user feel overwhelmed, which could lead to poor conversion rates. Infinite scrolling is not a good technique for websites that are focused on tasks. They will need to retrace their search or locate a specific article.
3. Parallax Scrolling
Parallax scrolling has a lot of popularity and can be a great way to build a relationship with your visitors. However, there are also some issues. Low SEO rankings may be caused by parallax scrolling. It is okay if the parallax website has one page of content, images and a good visual display. If the website contains infographic.i.e. Google will not understand infographics that contain text. This could lead to low SEO rankings. This can be fixed by changing the image content into text. Footers are a problem as users may be looking at information at the bottom of the page. Parallax web pages containing images can take longer to load than normal, leading most users to leave the site before it loads.
4. Lazy Loading:
Lazy loading prevents images and content from loading until the user interacts with the page. These images and content will not be indexable by spiders, so they won’t be able load the rest. Only the visible content is indexed. This could result in low SEO valuations and lower page traffic. To identify difficult elements, the development and SEO teams should assess the design.
5. Inadequacy of mobile-configured design
It is vital that a company’s website is mobile-friendly, and has a responsive, adaptive design. This directly impacts traffic. Google’s mobile algorithm has pushed websites that aren’t mobile-friendly down the search results page. Responsive design allows the website to load on all devices. Adaptive design allows for device detection, which allows users to make changes as they need. Configuring all devices may prove difficult. The responsive/adaptive design technique uses the responsive feature to display content, as well as special coding for images. This makes mobile pages lighter and improves load times.
Although it might seem creative and innovative to try to copy a great design from another website, such steps can be a hindrance to achieving the site’s long-term goals. These steps can not only damage the website’s creative appeal but also hinder its natural SEO valuation.
These 5 Ineffective Website Design Techniques are just a few examples of the potential flaws in a website’s design that could either help or hurt it. To maximize your website’s potential gains, it is important for site owners to understand the purpose of these web design techniques.
Your website is different than other websites that convey the same message to your audience. Your website should be more visited than other websites that provide the same information. You don’t have to sell a product from your website if you can find it on multiple other websites. Digital Dive Marketing can help you answer these questions if you have them in your head!
